FoodTech Barcelona presents its new image through an iconic resource that unifies two concepts: food and technology. The egg as an organic element built with engineering resources, becomes a technological egg that communicates the decisive importance of technology and equipment for the food industry. FoodTech Barcelona is the new name of a consolidated and reputed tradeshow since its first edition in in 1984 known first as Tecnoalimentaria and lately as Bta. Barcelona Food Technologies.